Subaru is one of the smaller manufacturers that doesn’t produce a full line of vehicles (cars, trucks and SUVs). Nevertheless, it is very popular in many regions. Nationally, Subaru makes up about 1.6 percent of the overall automotive market, but in some regions, the little carmaker comprises a much larger chunk of car sales than its small size might justify. In states like Vermont, for example, Subaru is over 11 percent of the state’s overall automotive sales. We set out to find out why it is that Subaru is so popular in some areas and not as much in others.