Farley’s keynote at NYIAS – shifts in the reshaped post-recession auto industry

Farley’s keynote at NYIAS – shifts in the reshaped post-recession auto industry

Ford Executive Vice President Jim Farley gave the keynote address at the 2013 New York International Auto Show, highlighting the extreme changes the automotive industry in North America has undergone after the “great recession” of 2008; including demographic shifts in buyers, a new focus on fuel economy, and the power of mobile platforms.

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